And by ‘the vault’ I’m talking about the mind of Françoise Mouly. “ The New Yorker’s ‘Moment of Joy’ cover proves that great ideas never die, they just bide their time in the vault until the right moment. While this was clearly an elaborate production, the feel of this image is downhome and real, like it’s sitting right in front of you.” And the bottle of sauce at the bottom balances the weight and tone of the title and text at the top. Whole and cut sausages, large slabs of brisket and thick ribs form the center and are surrounded by the “fixin’s”-beans, crackers, slaw, pickles and onions. Together, the sauce and the food are carefully constructed into a pleasing arrangement. The cover image is so effective you almost don’t need text, but I love the use of sauce for the header and title. “It’s nice to see a bold, in-your-face magazine cover about something that makes so many people happy-ribs, sausage, brisket, beans, slaw and potato salad. Folio:’s editors selected some of the year’s most notable covers and asked six designers to pick one and explain why it stood out. Whether it’s a consumer, b-to-b, regional or association title, covers are the first point of entry for readers, and can be a deciding factor in whether or not someone chooses to open the book.Ī slew of magazine covers garnered attention in 2013-some good, some bad, depending who you asked. Each month, FOLIO: selects a unique and engaging cover and asks industry designers to weigh in with their critiques.
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